Wednesday, September 15, 2010

Welcome Aboard

In case you have not heard, "Sound, by Singer" lost its lease and is selling (or, by the time you read this) has sold, all of its inventory. I am not sure how you "lose your lease". I have never lost one. I can understand not being able to pay your lease, trying to negotiate a new rate and then bowing out of it. But I am not sure how your current lease, if paid, can be lost. I am not, by any means, implying that this is what happened to "Sound by Singer", I am just saying.

How can you be surprised? The market where high end retailers play is really a "House of Cards". I want to bet that Singer was a pretty good business man, but he should have known that it is the same people buying the same goods over and over again, and net new customers must have been very small. In the Obmama stimulus-sized high end audio market (some $1 billion now), we know that high end audio occupies the smallest of bread crumbs.

I have said it over and over again, but it bears repeating: I have never seen an industry go out of its way to shrink its market as well as high end audio has. High end audio insults consumers and then prices them our of the market with politician-speak unscientific preponderances.

I hear that Mr. Singer may go web based and offer high end over the internet. I find this very interesting as web based retail, marketing and distribution is a completely different paradigm than what high end audio retailers are used to.

Welcome aboard, Mr. High End Retailer.

All the best,
Vic